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Webshop Running a webshop? Google needs to see every purchase accurately.
If the ad platforms count purchases twice, miss orders or receive the wrong value, your ads optimize for the wrong customers.
Typical problems
- 01Purchases counted twice (a plugin and Tag Manager both measure)
- 02Missing or late-arriving conversions
- 03Wrong conversion value or currency
- 04Missing enhanced conversions
- 05The cookie banner isn't connected to the tracking tags
What the fix includes
- Tag Manager container
- Purchase event with transaction ID, value and currency
- Google Ads conversion with enhanced conversions
- GA4 ecommerce measurement
- Meta Pixel
- Consent Mode v2
- Removal of conflicting plugins
- Verified with real test orders, documented
Audit from €190 · Fix from €1,500 If I don't find 3 issues, it's free. If you have me do the fix within 30 days, the audit fee is credited. Start your audit 2 domainsHU · DE2 Google Ads accountswebshop + quote requests + phone
Hungarian–German B2B webshop, two domains, two Google Ads accounts.
A conflicting tracking plugin, missing cookie handling, and phone and email inquiries that never reached Google. After the build, every purchase arrives once, together with the customer's details, phone and email inquiries are measured, and the enhanced conversions warnings disappeared within a week.